Laws of Capital

Laws of Capital

Case Brief: Google Can Pay PriceRunner. What It Cannot Ignore Is a Repeatable Damages Model

Europe’s Shopping cases are starting to test more than damages. They are testing how much of Google’s retail-search model can survive.

Jul 14, 2026
∙ Paid

Everyone is going to read the PriceRunner judgment as a story about $1.5 billion in damages.

It is better understood as a test of whether Google can keep treating each courtroom loss involving its control of digital distribution as an isolated event.

The timing helps explain why this case matters. One day after the PriceRunner decision, the European Union…

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2026 Laws of Capital · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture